Who Is Your Target Market?

Before embarking on any marketing or advertising campaign, be it online or offline, no matter how big or small, it’s important to have a clear understanding of your target customer. You need to understand who you are targeting. Once you attain clarity on who it is your targeting the easier it will be to form a highly specific marketing message that will appeal directly to your target customer base. 

So ask yourself “Who is my target market?” Take this a step further and ask yourself, who is your ideal customer, the type of customer that gives you the most profit or is easiest to work with?

  • Where do they hang out and how can you reach them?
  • Where do they find their information?
  • Where do they find your products or services?
  • Does your target market use the internet to find services?

Before you even consider whether or not you need a website, you must understand your target market. Most likely, yes. 80% of people use search engines like Google to find information about local businesses. If you don’t have an online presence (website) you are missing out on a lot of potential customers who are already using Google to find local businesses.

customers use search engine to find information about local businesses, that's why SEO is important for local businesses

 

What other online platforms can you use to reach your target market?

Other platforms are largely influenced by the industry you are in, for example:

  • Restaurants owners may need to consider Zomato and TripAdvisor as additional platforms to reach their customers
  • Hairdressers and beauty salons can largely reach their target market using social media platforms such as Instagram to showcase their work, offer promotions and drive traffic to their website
  • Comparatively, Allied Health Clinics and Accounting Services would reap best rewards from search engines like Google as this is the platform where their target market is searching for them. Such business may be better off allocating the bulk of their digital marketing budget on SEO or paid search engine ads. 

 

You don't always need a social media presence to effectively market yourself online

 

You don’t need social media

Other platforms are largely influenced by the industry you are in, for example: Social media, TripAdvisor and other online platforms are necessary and effective for some business niches and completely irrelevant in others.

For example, a hairdresser that is marketing their work on Instagram has a better chance of getting engagement and growing their followers than an accountant who uses Instagram to show their daily work, ask yourself: how many accounting services do you follow on Instagram?

Case in point, social media is not a vital platform for all businesses to reach their customers. Keep at the centre of your decision making: who your target market is and how you can effectively reach them.

 

Related Blog Posts 

 

4 Common Pitfalls of Hiring a Web Designer

4 Common Pitfalls of Hiring a Web Designer

4 common pitfalls of hiring a web designer and how to avoid making these costly mistakes. Hiring a professional web designer or web design agency to create a custom built website for your business is a substantial financial investment. Especially if you're a a new...

How much does a small business website cost in Melbourne 2022

How much does a small business website cost in Melbourne 2022

It depends. The going rate in 2022 to build a modern, professional small business website is in the price range of $3,000-$6,000 but could be as much as $20,000 (or more) depending on the number of pages on the site features/functionality level of customization...

Best Parks in Frankston

Best Parks in Frankston

Ballam Park Ballam Park is one of Frankston's largest parks. With over thirty hectares of open space, it is an ideal place for a family day out. There are two large playgrounds, a skate park, a basketball half-court, a multitude of sporting ovals and extensive walking...

Contact Us

Address: Suite 10/4 Kitson st Frankston VIC 3199

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm
Saturday 8am - 6pm
Sunday Closed

Menu

Home
About
Services
     Web Design
     Website Maintenance and Security
     Local Lead Generation
     SEO
Blog

Contact