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Website Conversion Rate Made Simple

Website Conversion Rate Made Simple

You can have all the website traffic in the world but it’s not until your website is able to convert that traffic into leads and customers that you begin to receive a return on your online marketing investment. In this post, we'll break down the sometimes confusing...

SEM vs SEO

SEM vs SEO

SEM vs SEO: What's the difference? SEO and SEM are two ways you can drive traffic to your business website via search engines like Google. The advantage of this type of traffic is that you can target customers in the ready to buy stage. These customers are actively...

Is Your Website Getting Traffic?

Is Your Website Getting Traffic?

What good is an amazing new website that looks absolutely incredible if no sees it? Unfortunately many small business owners have this experience. They know it's important to portray a professional image and have an online presence so they create a website for their...

DIY Website vs Professional

DIY Website vs Professional

"Should I hire a professional to make my business website or should you create my business site DIY?"  That's the question many new business owners ask themselves. In the proceeding post we'll look at some important things to consider which will hopefully provide you...

Determine the Exact Purpose of Your Website

Determine the Exact Purpose of Your Website

What is the exact purpose of your website? Many small business owners intuitively know that to do business these days and to be seen as legitimate and professional they need a website. However, few stop to ask themselves this important question of what is the purpose...

Who Is Your Target Market?

Who Is Your Target Market?

Before embarking on any marketing or advertising campaign, be it online or offline, no matter how big or small, it's important to have a clear understanding of your target customer. You need to understand who you are targeting. Once you attain clarity on who it is...

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